Social Media Best Practices for Businesses

Social Media Best Practices for Businesses

This morning I had to give an online presentation to my WiRE Hub group on social media and the best practices businesses should adopt to make the most of social media and using it to their advantage. Even though this was an online presentation, I was still a nervous...
Your Questions About Blogging For Business Answered

Your Questions About Blogging For Business Answered

This post is the first of a mini-series I’ve written on blogging for business (ironically, on my business blog). In part one, I cover what a business blog is all about, why your business needs a blog, and how your business can benefit from having a blog.  Part two...
The #1 Mistake Businesses Make on Social Media

The #1 Mistake Businesses Make on Social Media

You’ve been at this social media gig for a while now. You have posts scheduled every day with awesome captions, and everything is published at peak times. You’ve got this. But wait… Why you aren’t seeing any engagement on your posts? How come your sales haven’t...
Blog vs Website: What’s the difference?

Blog vs Website: What’s the difference?

Good question. There seems to be a lot of confusion around the functions of a blog compared to a website. Just what is the difference between the two? Although they both work in different ways and serve different purposes, both are crucial to increase your online...