In the first of this series, Your Questions About Business Blogging Answered, I covered what a business blog is all about, why your business needs a blog, and how your business can benefit from having a blog.
This second post will delve more into the type of things you could write about on your business blog, how to drive traffic to your blog, and some useful tips on how to blog regularly when you don’t think you have the time.
Not everyone is born a professional writer and fortunately for us, writing effective and engaging content is a skill we can all learn with a little patience and a whole lot of practice.
With these helpful tips, you’ll be well on your way to becoming a business blogger before you know it.
What should I blog about?
Each post should have a purpose, whether it is to educate, entertain or inspire, and should be geared toward your target audience. A great place to start is to scour your social media accounts for questions from your audience. Take these questions and answer them in an informative and useful post. With a blog, you can afford for your tone to be more conversational than on your website, which gives you a more “human” voice in your writing.
Other ideas for things to blog about:
- Create helpful how-to’s, tutorials or guides
- Promote your product/service (remember to stick to the 80/20 rule!)
- Share an entertaining, yet still relevant, story
- Write about current industry-related news
- Share the success story behind a positive testimonial
- Curate a “best of” or “top” list (perfect for displaying multiple images)
- Share your thoughts on current industry trends
- Write a review of a product/service relevant to your industry
- Thought-provoking content – stuff that makes your audience really think
How can I drive traffic to my blog?
One great way to send people to your blog is to leverage your socials. You have taken the time to create and nurture these accounts, now it’s time to use them to your advantage. Most of the major platforms allow you to link to external URL’s. The exception to this being Instagram which only allows you to link to one URL at a time (Psst… I have a workaround for this – just comment below if you’d like to know more!).
When writing your blog posts, make sure you complete the excerpt (the short text extract from your blog post). Apart from the title, the excerpt is your audiences first taste of what’s in the blog post
Another awesome way to get traffic to your blog is search engine optimisation (SEO). Are you writing about the things your audience want to read? Ensuring your blog posts are optimised with specific keywords and relevant metadata will mean you are more likely to be found in an online search by people looking for those specific words or phrases. There are many other factors involved in SEO but this is a great start.
Make sure your images are optimised too. This means they’ll appear in Google Image searches which ultimately will send traffic to your site too. Before uploading any images to your blog, change the filename to include what the image is about and your business name. For example, dog-eating-
What if I don’t have time to blog?
This is the most common complaint I hear from business owners. The time invested in writing a top-quality blog post is definitely time well spent and will benefit your business in the long run. I’ll be honest though, it does take time to craft a great blog post. To take away some of the overwhelm, break it down into smaller tasks. Here’s the tried and tested method I use.
Task 1: Brainstorm ideas for topics and titles. (30 minutes)
Task 2. Do your homework. (1 hour)
Task 3. Get typing. (2 hours)
Task 4. Edit, edit and edit some more. (30 minutes)
So, you’ve finished writing your post, now read it back to yourself. And again. And a third time. Does it make sense? Does it flow nicely? A handy little trick I use here is to get my iPhone to read out loud what I have written. If that isn’t an option, I’ll ask someone else to read my post and provide feedback as they may see something I’ve missed. It’s also during this process that you need to double-check your SEO, excerpt and image tags. You want to get this right before you publish and share. A tool I use to help with proofreading my blog posts is Grammarly,
Task 5. Press publish and share the love!
You’ve done it!
Congratulations on writing your first business blog post. It wasn’t that difficult, was it? You’ll be a seasoned pro in no time. I suggest aiming to write one post a week if possible, or even one a month would be beneficial to your business over time.
If you are still hesitant to begin a blog on your business website due to lack of time, patience or knowledge, you can always outsource the task. I personally know a great professional writer – blog posts are her jam!
Some additional key factors to consider when it comes to blogging for your business are:
Well, our journey to better business blogging is coming to a close and I’d like to wish you all the best in your blog ventures. There is a lot of competition in the blogosphere but if you’re committed to pushing out regular, quality content, you’ll stand a greater chance of getting noticed first.
If you still have unanswered questions about blogging for business that I haven’t covered in this series, drop me a comment below or contact me and I’ll do my best to find an answer for you. I’m going to be turning this series into an easy-to-read ebook with all the information and additional tips all in one place so stay tuned.